Project | Steel Redesign

Brand | OXO

Category | Tools & Gadgets

Date | 2019

OXO STEEL REDESIGN

Previous to this project, Smart Design worked with OXO to redesign the core Good Grips Product line. The success of that project was the catalyst to start the redesign of the Steel line.

While OXO Good Grips is the standard for modern universal design, the Steel line expresses thoughtful design through premium materials and elevated details.

There are a total of 18 products in this line which was worked on collaboratively between myself and another designer.

RED DOT DESIGN AWARD 2022 WINNER

IF DESIGN AWARD 2022 WINNER