Project | French press
Brand | OXO
Category | Coffee
Date | 2020
OXO FRENCH PRESS REDESIGN
Smart Design worked with the OXO Coffee team to update the outdated French press for a better performing coffee brewer.
The engineering team has started this project with the intention of improving the grounds lifter and the plunger filter to reduce the grounds from being mixed in with the coffee
My role as the lead designer was to work on improving the experience by revisiting the handle, plunger and the stainless steel body
